Maximizing revenue through effective Ad Mediation strategies

In the cutthroat competition existing in mobile apps, making money is not even about having a good application; it is about using dollars efficiently. Another must-try technique for increasing the app’s profit is ad mediation. What, however, is ad mediation, and how can it greatly influence your revenues? Let’s dive in.

What is ad mediation?

Ad mediation can be described as a technique that enables app developers to negotiate and integrate with several ad networks at the same time. Others, such as AdMob Mediation or IronSource, allow your app to switch to the highest-paying ad network on the go. This process optimizes your earnings because your app is always showing the most profitable ads.  

Kindly share reasons for the company moving in and out of default on multiple occasions. And that is the essence of it: the solution is in fill rate uplift and the consequent uplift of eCPMs revenue. Ad mediation helps to avoid such a problem as unsold inventory since ads are balanced and customers will always have access to them and, therefore, more earnings.  

The Advantages of Ad Mediation

1. Increased Revenue

   Ad mediation is useful in increasing overall revenue as it integrates many ad networks. It eliminates time wastage and the risk of manually choosing the wrong bid by automatically choosing the highest bidder; this means that you get the best possible rates for every impression. Do you know that apps that incorporate ad mediation can result in a possible increase in revenue of up to 30%? This is something that speaks volumes about the effectiveness of ad positioning and the principles of properly developed and managed social networks.

2. Higher Fill Rates

   The main issue that remains an essential drawback of the mobile advertising approach to the client is the proper matching of every ad request. Thus, mediation platforms enhance fill rates by integrating with several ad sources to guarantee that your app’s ad inventory is always filled.

3. Simplified Management

   Often, it is extremely time-consuming and difficult to handle multiple ad networks for managing a specific site. To regulate this process, ad mediation platforms provide solutions that consolidate ad management, tracking, and payment services.    

How Chaintech Network can help you improve Ad Mediation? 

Similarly, most people assume that the many ad networks in Chaintech Network mean a simple integration of different ad networks to get the best results and increase revenue. Due to our high level of specialization in offering solutions for distributing enterprise mobile apps, we can offer you efficient ad mediation solutions suited to your app’s requirements.  

How do you benefit when you work with Chaintech Network for ad mediation?  

• Custom Integration

  In each of these components, we collaborate with your team to select the best-suited ad mediation platform to be incorporated into your app. We make sure that your app gets off on the right foot, partnered with AdMob, IronSource, or any other top platform.

• Ongoing Optimization

  Ad mediation is not a one-time setup, even though you may have set one or many of them up. Thus, it needs constant fine-tuning to achieve maximum revenue within existing markets. Besides, Chaintech Network analyzes the results of the advertisements placed and constantly controls their efficiency, making corrections to bring your earnings to the maximum.

• Comprehensive Reporting

  To this end, I would like to tell you that the case is with ad performance; the more you know about it, the better you are going to manage it. With full reports of fill rates and eCPMs together with overall revenues at your disposal, you can always fine-tune the way Chaintech Network helps you monetize.  

Ad mediation and why it is relevant for enterprise applications? 

In the enterprise app category, where both the user interface and the business aspect are of great importance, ad mediation holds the key position. Consequently, how can one safely ensure that their ads are, in fact, beneficial and do not interfere negatively? This is where the placement of the mediator and the smart mediation happen. With the assistance of mediation, choosing formats and networks, or displaying advertisements, a balance between revenue and customer satisfaction can be achieved.    

Exploring the Realm of Ad Mediation

Ad mediation is a game-changer for mobile enterprise apps, offering a way to maximize revenue while simplifying ad management. By tapping into multiple ad networks and continuously optimizing performance, you can ensure that your app's ad strategy is both effective and profitable.