Enhancing User Experience with App Usability Testing

In today’s competition, where the volume of applications for mobile platforms is rapidly growing, it is now even more important to provide an almost perfect experience to end users. Customers want to interact with software naturally and smoothly; if they fail to do so with a specific application, they will not think twice before leaving it. Well, that is where usability testing comes into play. Usability testing is an integral part of Chaintech Network’s all-inclusive mobile application testing service to guarantee that your application fulfills the audience's expectations, which ultimately raises its functionality rate.  

What is usability testing?

Usability testing is defined as the process of testing an app in front of actual users. It seeks to reveal existing usability problems and the adoption process that users go through to gain knowledge on what could go wrong. But why is this so important?  

Of course, one cannot overestimate the role of usability testing.  

• User Satisfaction

  Well-thought-out and constructed applications are not only easier to use and navigate but are also more likely to generate good feedback, and consequently, users are more likely to remain with the application. For instance, most users will use an app only once or twice when it does not perform the first time, a statistic that stands at 79%.  

• Improved Performance

  Usability testing helps the developers determine areas in which problems, such as possible delays, are occurring so that the issue can be fixed. How many times have you uninstalled an application that has a complicated interface or lags?  

• Competitive Advantage

  A tested app is unique in the market, hence providing a competitive advantage over competitors. It is especially the case when users have pretty much everything in front of them; a perfect experience is always a competitive edge.   

In the case of the usability testing of Chaintech Network, the following approach should be taken:  

Usability testing is a critical part of the success story of the mobile app; at Chaintech Network, we do not underemphasize this. It took us time to organize such a team that uses a strict and efficient approach to creating functional and entertaining apps.

Our testing process

1. Planning and Recruitment

   Thus, before performing a usability test, it is necessary to determine its purpose, or, in other words, define the parameters of the usability test in question. We then approach actual users who fall into your demographic and use your product to obtain the right information.  

2. Test Execution

   In this context, task-based tests are performed, and surveys and interviews reveal how the users practically use your app. Our primary areas of interest are pain and ambiguity. 

3. Analysis and Reporting

   The result of our work is a report with illustrations of specific specimens that have usability problems and suggestions for how to fix them. Here is the information we got, accompanied by practical recommendations.  

4. Iterative Testing

   Usability testing is not a one-off undertaking. Hence, we hold to the notion of iterative testing since improvements are continuously made to the user interface, thus enhancing user satisfaction.

Why Chaintech Network for Usability Testing?

Selecting the right partner for usability testing can have a great effect on the success of your app. Here's why Chaintech Network is your ideal choice: Here's why Chaintech Network is your ideal choice:

• Expertise and experience

  Our dedicated team has been working on the testing of the mobile application for several years, which means that we have adequate knowledge and experience in usability testing. Accomplished by our numerous clients, we have converted many of their apps from work-oriented to user-friendly experiences. Ready to go further and bring your app to the next level?  

• Tailored Solutions

  As with any app and its specific functions, it is a one-of-a-kind creation. It allows you to choose only particular fields of usability testing that correspond to your app and the target audience. Are the commonly used testing solutions sufficient for your app's needs?  

• Proven Results

  Consider this: the applications that pass through the procedure of complete usability testing increase the level of users’ satisfaction by 70%. Year after year, we prove the effectiveness of our testing methodology by increasing clients’ engagement and app ratings.

The realm of Usability Testing 

As we see, competition from app stores is currently high, so user interaction is among the essential aspects of mobile applications. Usability testing guarantees that, in addition to the right functionality, the design of the app is pleasant and efficient for a user. Usability testing is one of our core service offerings at Chaintech Network, and we ensure that it fixes your app's performance and increases user satisfaction.